sheilahansenMarketing Automation & CRM

Services

Practical automation, built around your team.

Seven areas where I can help — individually as projects, or combined in a monthly retainer.
01

CRM Setup & Migration

HubSpot · Salesforce · Oracle Eloqua

Clean implementation or migration of your CRM: pipelines, properties, lifecycle stages, user roles and data import — built around how your team actually sells.

02

Lifecycle & Nurture Campaigns

HubSpot · Mailchimp · Pardot

Welcome series, lead nurturing, onboarding, win-back and post-purchase flows that move people from first touch to loyal customer without manual chasing.

03

Lead Scoring & Routing

HubSpot · Salesforce

Scoring models and routing rules that agree with sales on what a qualified lead is, so the right person follows up at the right moment.

04

Event Setup & Follow-up

In-person · Virtual · Webinars

Registration forms, confirmations and reminders before the event, attendance tracking on the day, and segmented follow-up afterwards — so every attendee and no-show gets the right next step.

05

Platform Administration

Users · Permissions · Settings

User access, roles and permissions, team set-up and general platform housekeeping, so the right people see the right data and nothing breaks when someone joins or leaves.

06

CRM Hygiene & Data Quality

Deduplication · GDPR consent

Audits, deduplication, field clean-up, consent tracking and governance rules that keep your database trustworthy and GDPR-compliant.

07

Reporting & Dashboards

HubSpot · Salesforce · Eloqua

Funnel, campaign and revenue attribution dashboards that answer the questions leadership actually asks — every week, without a spreadsheet.

Not sure which of these you need?

Most teams start with an audit. It tells us both where the quick wins are before any money goes into building.